If you are interested what exactly is Google’s AdSense RPM (Page RPM) and how you can improve it and increase it, then you are in the right place. In this article I will explain you what is page RPM, how can you increase it and why it’s very important for your website success.
What is page RPM?
Page RPM is how much money you earn for every 1000 page views. You can see your RPM in AdSense Performance tab and there you can compare your different sites earnings.
This is the official formula for calculating your page RPM from Google AdSense Help:
Page RPM = (Estimated earnings / Number of page views) * 1000
This means that if you earn $0.75 from every 100 page views, then your RPM is $7.5. This numbers put in the formula: $7.5 = (0.75/100)*1000.
How to increase your page RPM in AdSense?
The easiest way to improve it is to remove your lowest performing ads. Also you can remove the unrelated ads and if you want to spend more time on your site, you can experiment with ads positioning and ad sizes.
Is page RPM important?
It is important, but you can’t know what good RPM is because it’s different in every niche. Some websites earn a lot of money with lower RPM, because they have huge traffic in low earning niche.
Other websites can have low traffic in high earning niche, thus a very high RPM and earning a lot of money too. So it all depends on your niche, but is it good to spend time improving your RPM? Of course it is, because that way you’ll make more money from the traffic on your website.